USA

When USA Network invited oneofus.net to help launch their Mr. Robot activation at SXSW, we knew the biggest hurdle would be location. The experience sat more than a mile and a half from the main conference grounds. Our task was to create a video campaign compelling enough to pull people out of the convention center and into an immersive world built just for the show. Partnering with the USA creative team, we developed a fast-paced, high-energy promotional package that highlighted the personality and spectacle of the activation. By emphasizing the intimate, handcrafted details alongside the dramatic, oversized staging, we made the experience feel unmissable. The response exceeded expectations, with lines stretching around the block for custom screen-printed tees, arcade-style games, a photo booth, and even a full Ferris wheel.