
Writing is Dangerous
Brand, Video, & Music
Overview
Writing Is Dangerous is a weekly Screenwriting Lab led by Johnny Neill, designed to discourage overthinking and encourage learning through experimentation and mistakes. Drawing inspiration from the teachings of J.V. Hart, screenwriter of Hook and Muppet Treasure Island, we created a Jolly Roger–style skull with “W” crossbones as a visual symbol of both danger and playfulness. The project included producing a dynamic video intro that reflects the brand’s balance of technical craft and creative perspective. The first edit emphasized cinematography, texture, and pacing; the second integrated motion graphics that complemented the footage and photography; and the final pass added original music and sound design to fully bring the visuals to life.


















