Graduation

In a crowded biostimulant market, this campaign differentiated Valent BioSciences by connecting product benefits to customers’ pride in both their crops and their families. Centered on a “Proud Parent of a High-Achieving Crop” graduation creative, the campaign highlighted specific product advantages in a memorable, emotionally resonant way. Targeting Midwest corn and soybean growers, the campaign strengthened engagement and reinforced brand recall by tapping into shared values of parenthood, legacy, and agricultural pride. In addition to print and trade show advertising, digital ads increased click-through rates by more than 4% over the previous year’s campaign. Email blasts reached over 7,000 recipients, with open rates accounting for nearly 20% of the total list.