Granddad

We developed a multi-media campaign spanning radio, print, digital, and in-person experiences. Working closely with Valent BioSciences’ internal creative team, we crafted messaging that resonated emotionally without slipping into sentimentality. Because of strict limitations on stating direct product benefits, we relied on contrasting visuals to underscore our technological advantage. The result was a campaign that blended heritage with humor to inform, entertain, and engage audiences.